Alice CavalcanteDesign & Art Direction
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Hi, I’m Alice, a graphic designer and art director based in NYC. My work is guided by a balance of research, strategy, and creative intuition. I believe the strongest ideas are rooted in purpose, and I gravitate toward design that feels bold, thoughtful, and distinctly human.

— Brand Identity
— Art Direction
— Strategy
— Campaign Design
— Packaging Design
— Typography
— Illustration
— Environmental Design

For collaborations or inquiries, feel free to reach out at hello@alicecavalcante.com

You can find out more about me here.

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The Best Bar EverPackaging, branding, and art direction for a premium protein bar. The project focused on emphasizing the use of real, high-quality ingredients while maintaining a vibrant yet sophisticated design. The goal was to create a visual identity that reflects the product's commitment to premium quality and natural ingredients.

Work:  Brand Identity, Packaging Desing, Art Direction, Print,Social Media, Guidelines.

Client: The Bountiful Company