Alice CavalcanteDesign & Art Direction
Feed Overview

 
Hi, I’m Alice, a graphic designer and art director based in NYC. My work is guided by a balance of research, strategy, and creative intuition. I believe the strongest ideas are rooted in purpose, and I gravitate toward design that feels bold, thoughtful, and distinctly human.

— Brand Identity
— Art Direction
— Strategy
— Campaign Design
— Packaging Design
— Typography
— Illustration
— Environmental Design

For collaborations or inquiries, feel free to reach out at hello@alicecavalcante.com

You can find out more about me here.

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Animation Speak/EasyBrand identity developed for an interactive, in person event where three guest speakers share an animated short that inspires them, followed by a lively audience discussion.

Work: Logotype, Brand Identity, Print Design, Digital Design, Social Media, Guidelines.

Client: Animation Speak/Easy


The Best Bar EverPackaging, branding, and art direction for a premium protein bar. The project focused on emphasizing the use of real, high-quality ingredients while maintaining a vibrant yet sophisticated design. The goal was to create a visual identity that reflects the product's commitment to premium quality and natural ingredients.

Work:  Brand Identity, Packaging Desing, Art Direction, Print,Social Media, Guidelines.

Client: The Bountiful Company


Nuun HydrationA subtle label refresh to unify the look across all flavors and improve clarity. I enhanced the flavor cues and reorganized the layout to fit more information while keeping things easy to read.

  • Work:  Packaging Design.
 Client: Nestlé


NB Beauty

A clean, simple line extension designed to feel fresh and beauty-forward, aligned with the brand’s wellness aesthetic.

Work: Packaging Design.

Client: The Bountiful Company


Flower by Drew A proposed design for a line of sparkling floral water. Elegant and simple, with a colorful, floral touch to reflect the lightness and joy of the brand.

Work: Packaging Design.

Client: The Bountiful Company


Don’t Forget to DanceA personal project created during the pandemic, consisted of postcards and zine, a reminder to take a dance break.

Work: Illustration, Graphic Design.


New Era Spring Fashion We focused on capturing the energy of spring through vibrant and fresh visuals. I utilized street-style photography to bring an authentic, urban feel to the campaign, pairing it with bold graffiti textures that added a dynamic edge. The combination of these elements highlighted the brand’s connection to contemporary culture, creating a visually striking and seasonally relevant campaign.

Work: Art Direction, Print, Graphic Design.

Client: The Brooklyn Brothers


The Rookery Bar

Branding for a Bushwick bar with an old British pub feel. Inspired by the rook bird, the identity pair green and brown tones with classic motifs to evoke tradition, charm, and quiet elegance.

Work: Brand Identity.

Client: The Rookery Bar


Female ChoreographersA series of illustrations celebrating female choreographers. A tribute to their movement, influence, and the spaces they’ve helped shape.

Work: Illustration, Graphic Design.


Pão de Queijo CaféBrand identity for a Brazilian café centered around its star product—pão de queijo. Friendly, inviting, and rooted in tradition with a modern twist.

Work: Graphic Design.

Client: Pão de Queijo Café